Back to Work
COMMERCE / 2024
Commerce Studio
Headless storefront shell focused on speed, inventory clarity, and conversion-friendly flows.
Status
In production
Stack
Next.js, Edge Runtime
Year
2024
HeadlessPerformanceDesign System
Scope
3-month sprint: storefront architecture and design system
Overview
Implemented a headless commerce storefront optimized for speed and conversion. The system integrates with Shopify via GraphQL and runs on Edge Runtime for sub-100ms response times globally.
What We Built
- Headless storefront with SSR/ISR hybrid rendering strategy
- Cart and checkout flows with optimistic UI patterns
- Product filtering and search with instant feedback
- Image optimization pipeline (WebP, blur placeholders, lazy loading)
- Edge-deployed API routes for real-time inventory checks
Systems Notes
Sub-1s LCP achieved via aggressive preloading, route prefetching, and edge caching. No client-side framework overhead—pure React SSR.